Taking ads to the cleaners

Seems like advertising is everywhere. Now it's reaching even further - into your closet. And it's green. 3.5 billion wire hangers get thrown out every year! Instead the Eco Hangers from the Hanger Network are made out of recycled paper. And being paper, it is easy to print ads on them. Distribution is through dry cleaners and hotels, which get them for free, effectively replacing all those billions (again with the !) of wire hangars, and importantly making it possible to reasonably target certain demographics. Seems like everyone is a winner.

(learn more about the Eco Hangar advertising)

Green Makes Green

Performics published a brief article on a study by DoubleClick concerning the impact of green advertising on a company's bottom line. I have not read the original report, but here are some important quotations from the Perfomics article:

“Not only are consumers interested in green products and companies, our survey shows that nearly half of them will pay at least five percent more for them,” said Stuart Larkins, senior vice president of search at DoubleClick Performics.

Not only are they willing to pay more to be green, green also goes viral, as they quoted:

“Recommendations continue to drive sales,” said Larkins. “We also found that a majority of online consumers would recommend an environmentally-conscious company to friends and family.”

So you advertisers out there, get the message: green makes green!
And for all: check out my delicious feed and look for ads tagged 'green'. Have another one to recommend? Please let me know!

Green Ads

I dig the world. I like nature and lush green places. I think there is a lot we all could do, without much cost or effort, to give the world a bit more greenness.

It is for this reason that I, with pleasure and applause, make known some green advertising networks. Please make use of them! For example:

• Green Ad Network: "Socially Responsible Advertising"
• Sustain Lane: "Green Ad Network"
• Green Ads: "The Values-Based Online Ad Network"
• The Green Ads: "eco-support"
  

I also found these sites that list a bunch of Earth-friendly ads:

• Great Green Ads: "Best Environmental Ad Campaigns
• Green World Ads: "Eco Friendly Ads From Around The Globe"
• Great Green Advertising: "Who said global warming isn't a laughing matter?"
• EcoFlip lets you search for green ads by location
  

I also found this post talking about the effectiveness of green advertising. They state that over a third of consumers recall ads with 'green messaging'. At the same time, however, the study also shows that over a fifth of consumers doubt the real greenth of the claim of the ad.

On that note, I recommend this post for anyone concerned about people making false green ads, and Greenwashingindex.com or Greenwashing.net for the really concerned.