Wednesday, September 24, 2008

Consumer experience

Over the past 15 years or so, I have had a lot of experience thinking about user experience (UX or UE). In brief, experience engineering has to do with the user’s entire experience with the product: how it is perceived, how it is used, how it is adopted, adapted and abandoned. This blog is about the ad consumer experience, which merely means how the person consuming an ad (the 'user') relates to the ad - how they perceive it, how they figure it out, how they use it, and so on. The image to the left from Peter Morville gives one way of breaking down the field in the context of information architecture. There is a lot on the subject, such as these articles on Experience Design, Human Factors and Usability Engineering. Classics in this area also include the Nielsen Norman Group and the US government site on Usability.

But, does anybody know any sites dealing directly with the ad consumer experience? There are plenty of one-off articles, like this one, that are good but could stand some solid grounding in UX. There has to be more out there... any one?

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