Sunday, December 7, 2008

Super markets for the elderly

Yes, supermarket is one word. But when you reposition your supermarket to service the needs for a special group, I might call it just Super. Take the Lawson market in Japan. The whole store was designed for the elderly - softer colors, aisles and shelves designed for easy access, particularly for wheel chairs, and a special lounge for those who can't stand to shop that long. And it all makes sense, or Yense as the case may be - more than 20% of the Japanese population is over 65. So don't just target your products, target your markets to meet the special needs of your special market.

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