You've seen it before - people using login names that are actually ads. Names like SEOMaster, TaxPrepGuy, and JavaGuru - pretty easy to tell what they do and what they are trying to sell, and you might click on them just because of their name. It's not a name, it's an ad! Another take on this was the recent net meme to give your profile a middle name 'Hussein' - can you guess who they were voting for?
Recently there was an article in mediabistro about a coffee shop that had had it with freeloading students. Students would just hang out without buying anything, not even glancing at the menu, just to use the free wifi. The answer: change the name of your wifi, frequently, from merely the name of the shop to an ad, such as "OrderAnotherCoffeeAlready" and "HaveYouTriedTheCarrotCake" and even "Mmm,,,YummyMuffinsOnly1,99". As a consumer, I would be amused. I might even be tempted to buy something.
A name is just a name.... unless it's an ad!
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