Thursday, November 13, 2008

Mass microtargeting

One take away from the 2008 US elections - talking to your consumers is powerful. The Recent media introspection confirms over and over that Obama won due to his "nearly flawless" media campaign. It is reported that he has a database of over 3 million voters, with whom he communicates directly, including an SMS or email right before his acceptance speech. Think: whenever he has a question or wants to take a poll or wants to push his opinion on the public - just send an email directly to every supporter. Cheap, fast, effective.

That's power. Power to the people, with the people, and for the President-elect. Read more.

2 comments:

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