Sunday, November 16, 2008

Taking ads to the cleaners

Seems like advertising is everywhere. Now it's reaching even further - into your closet. And it's green. 3.5 billion wire hangers get thrown out every year! Instead the Eco Hangers from the Hanger Network are made out of recycled paper. And being paper, it is easy to print ads on them. Distribution is through dry cleaners and hotels, which get them for free, effectively replacing all those billions (again with the !) of wire hangars, and importantly making it possible to reasonably target certain demographics. Seems like everyone is a winner.

(learn more about the Eco Hangar advertising)

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