Sunday, November 9, 2008

More content and more ads

MTV and MySpace have penned a deal to allow copyrighted MTV videos to be posted royalty-free on MySpace. The catch: ads. According to an article in AdAge, The Palo Alto based company Auditude has a way of identifying MTV video material, and simply attaches an ad to it, such as an ad to purchase the DVD of the show being posted. No more lawsuits, even for posting entire episodes.

As long as the ads stay relevant, such as buying a DVD of the show in question, I think this is a great move for the industry. Expect to see this on more and more video sites.

No comments: