Tuesday, November 18, 2008

Giant pinata a bust - big beachball better

Carnival Cruise Lines, which has a very catchy catch-phrase "Fun for all. All for Fun.", tried a new publicity stunt: they built the world's largest (I mean, Guinness Book of Records big) pinata, and filled it with 8000 pounds of candy. They were all set to bust it up with a wrecking ball for the thousands of onlookers, until the police came and halted it. Why? They were concerned how the crowd would react to all that candy. A successful publicity stunt for sure, but what a bummer of an ending!

Not to be totally turned off, they turned their attention to something softer - the world's biggest beach balls. This time, the police not only didn't stop them, rather they pulled out their cell phones and started taking pictures.

Kudos to Carnival Cruise Lines for advertising via fun!

(click to learn more about the advertising event)

2 comments:

Bernie said...

All for Fun..., I needs must note, is a Oaqui quote, which I wrote. Attributed to the Funqueteers...

http://www.deepfun.com/lexicon.htm#funqueteer

elYon said...

The similarities are indeed great. I would guess they learned from you, the great Fun Guru.