Ads That Give

Energy producers and car manufacturers have been touting the importance of going green for years. They spend millions of dollars on high-production ad campaigns. But they're out to sell a product.

There are a lot of powerful ads that sell messages, instead of products. Messages about positive change in the world, messages like child abuse, hunger, and homelessness. The companies making the ads, such as Salvation Army and United Way, benefit in two ways: changing the world and improved brand recognition and consumer trust.

Look for the 'nonprofit' label in my ad feed for examples. Below are a few of the cooler ones I have found:

• This one on family abuse was powerful in its simplicity, as was this one.
• Here's a lower-budget video on a homelessness
• Live Earth has a whole bunch of good ones, like this one on saving electricity and this one on saving the Earth as well as this one. On this subject see also this one by SOS.
  

I'm always looking for more... (hint hint)