Don’t Buy It – Advertising smarts for kids

PBS – Thank you. I have loved your shows since . Now I applaud you for your web site.

The other day I saw my kids playing on the Don’t Buy It subsite of PBSKids.org. Cool stuff. The activities are all about being wise about ads and advertising. Even the banner ads teach about banner ads!

For instance, they give example recipes for food ads, such as the Perfect Burger that includes 100 hamburger buns, 2 cases of lettuce, and superglue, along with pictures of each step.

I also liked the What’s in the shopping bag? activity. There’s a picture of the ad, and you have to figure out what’s really included in the box (hint: no, the Rocket Launcher doesn’t really shoot).

Here’s one more from them:

Can you find the ad in the following picture?

(hint – it cost $40,000,000)

Thumbs up to PBS Kids!