Good Ads Make People Happier

It's no surprise. People like playing good games better. But now they've proved it, at least with advergames. If you make an advergame that respects both the product and the player, people respond positively. As reported in the Journal of Interactive Advertising:

The analysis reveals a stronger positive relationship between attitude toward the advergame and attitude toward the brand when participants play games with a high thematic connection to the brand's product. (Wise et al.)

So, like really, is anybody surprised?