On the same day, I read an article about YouTube's increasing advertising arsenal, and watched Michael Wesch's talk about YouTube to the Library of Congress. What struck me most was the contrast of motivations between the boob-tube and YouTube. TV was made by advertisers to sell products - the program was just filler, and the choice of programs was heavily influenced by the advertisers. In contrast, YouTube programming is made by the people (aka consumer), with absolutely no control in the hands of brands.
Indeed, advertising has come to YouTube, but it is still the passion of the people, about the people, and for the people that really gives YouTube the edge.
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