Wednesday, October 29, 2008

Bad Ad Contest

Look out Ogilvy!

The New Mexico Media Literacy Project is conducting its annual Bad Ad Contest. The goal of the contest is to heighten awareness and skills of teens in analyzing advertising and advertisers. Contest entries deconstruct an ad, in particular the use of persuasion, subtext and stereotyping, and explaining both what’s wrong with the ad, as well as what could have been done better. See last year’s contest winners.

They are also conducting a parallel Counter Ad Contest. Entries provide commentary by modifying or remaking an ad in a more positive or revealing way. They have some examples, like this one:

I like the emphasis on attention to detail, analysis, and creativity. It's a great way to plant the seeds for better ads and better ad consumers.

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