Friday, October 10, 2008

The beauty and the ugly

Dove has an amazing focus on 'pro-age'. As they say in at least one ad "because beauty has no age limit." Wonderful focus for a soap. Unfortunately, many of their ads are not appropriate for this blog, but here is one that is just incredible:

Now, one of my reasons for mentioning this ad is that it's honesty and creativity sparked a video response:

What is significant about this parody is that the quality of the Dove video inspired someone to spend so much time and effort to respond. In fact, at the time of this writing, the parody has been watched over 200 thousand times more than the original video. I think this shows the power of Dove's ad campaign, and more importantly, the appreciation of the ad consumer.

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